After graduating from Hofstra University in 2009 with a B.A. in Marketing, I took a detour through the world of sales, only to realize I was more about crafting stories than cold-calling. I traded in my sales scripts for strategy sessions, where I could unleash creative campaigns that not only catch eyes but tap into the psychology of what makes people tick. I discovered my secret superpower was turning raw data into actionable insights—finding those hidden gems in the numbers that tell you exactly where to go next. I fell in love with using both sides of my brain: blending creative flair with strategic analysis to drive real results.

In-house marketing roles gave me a taste of the creative freedom I craved, but I quickly realized I wanted more—more challenges, more variety, and, most importantly, more businesses to help thrive. Moving into agency life felt like finding my natural habitat: a place where I could use my passion for market research, my knack for strategic thinking, and my love for quirky, original ideas to help a wide range of businesses achieve the success they deserve. I’m here to help brands not just survive, but thrive—and I’ve got the data chops, creative guts, and relentless drive to make that happen. Let’s turn your marketing from "meh" to "wow" and have a little fun along the way.

Albert Einstein