Brian McElwaine

Bold claims are easy; real results aren't. On average (since 2019) I boost conversions by 27% and ROI by 47%. I also improve reach and engagement.

I dive deep with a marketing audit to understand where you are, then use creative, audience-focused strategies to get you where you want to be.

I’m passionate about the art of marketing—the creativity, the constant fine-tuning, and the psychology that makes brands unforgettable.

The Company: Zephyr Health Products

Timeframe: June 2022 to January 2023

The Problem: Zephyr Health Products was a brand-new company with a tight marketing budget that manufactured and sold nano-emulsified CBD products subject to tight advertising restrictions.

The Solution: Since Google Ads and Meta Ads were off the table there was zero brand awareness, I had to get creative. I developed a unique SEO strategy using long-form content and rich media to attract organic search traffic likely to convert. I also deployed a creative social media campaign that compelled users to share, maximizing reach and brand awareness with minimal cost.

The Result: Within 6 months, organic traffic increased from 0 users per month to 4,000+ users per month. Revenue increased from $0 per month to $6,000+ per month.

The Company: BMA PAYROLL

Timeframe: March 2024 to September 2024

The Problem: BMA's website had minimal organic traffic and wasn't ranking within the top 5 pages of Google search results, even with basic SEO in place.

The Solution: To capitalize on BMA’s local presence, I developed targeted landing pages for nearby cities and counties, focusing on high-intent keywords that local businesses frequently search for. I applied local SEO best practices, including integrating Google Maps, to enhance local relevance and visibility.

The Result: Within six months, BMA's website achieved a top 3 ranking for key local searches. By September 2024, the site attracted thousands of organic visitors monthly, mainly from local business owners actively seeking payroll services, driving significant engagement and growth for the firm.

Sure, anyone can write copy or set up a campaign—but where’s the fun in just “anyone”? I blend creative magic with cold, hard data to turn marketing into an art form that works. Bland, one-size-fits-all strategies will fail every time and waste marketing spend at the same time. I mix imagination with analytics, crafting marketing campaigns that grab attention, keep it, and drive results.

Aim, Fire, Adjust, Repeat

I relentlessly optimize every word, pixel, and post until your audience can't help but click, read, or buy. I strategize, create, execute, analyze, test, test, test, and retest until I'm certain I've reached maximum ROI.

My style of marketing is about exponential, sustainable growth and a community of superfans for your business.

Ready to see what marketing can really do?

Copywriting Content Strategy Brand Strategy Branding Advertising Campaign Management SEO Social Media Email Marketing Data Analysis Market Research Project Management Web & Graphic Design

Brian transformed my business when it was a few months away from failing. The products that I sell have strict advertising regulations, so I needed a marketer who could think outside the box and find ways to promote the products in ways other than pay-per-click advertising and social media ads, and one who could do it quickly so we could keep our doors open. Before we hired Brian, we were making about 3-4 sales per week. After just 45 days, we started making a profit. Six months later, we're still seeing significant growth thanks to the strategies Brian created for us.

-Tom Ottombrino, Zephyr Health Products

★★★★★